It was with great sadness and much weeping and wailing that the end of Beaut.ie was announced on Saturday 4th January 2014. Created by the McDermott sisters; Aisling & Kirstie in 2006 and later headed by Aisling, Beaut.ie was a beauty lovers haven where we could revel in the unabashed girlieness of it all without having to feel ashamed of the level of our obsession.
It was a rare beauty purchase that I would make without first checking for a review on Beaut.ie. So it is with a heavy heart that I say goodbye and good luck to all involved with Beaut.ie and hope they might drop by from time to time and let us know what they’re up to in their new endeavours.
Aisling has been kind enough to grant me permission to try and keep the spirit of The Blather alive here on my blog, so I will be posting daily blather posts from tomorrow morning for anyone who is interested.